Amazon title checker and search terms character counter (2026 rules)
Free Amazon character counter: titles against the 75-character limit and backend search terms against 249 bytes, plus special characters and repeats.
Gazi El Halabi · · Updated
In short
Paste a title, pick the marketplace and the checker tests it against Amazon’s current title rules: 75 characters including spaces, Item Highlights up to 125, no disallowed special characters, no word more than twice and no promotional phrases. Below it, a search terms counter checks your backend keywords against Amazon’s 249-byte limit. It runs in your browser; nothing is sent or stored.
Results
Paste a title to check it.
Runs in your browser. Nothing you paste is sent or stored.
What it checks
| Check | Rule | Type |
|---|---|---|
| Title length | 75 characters or fewer, spaces included (all categories except media, since 27 July 2026) | Rule |
| Item Highlights | Up to 125 characters | Rule |
| Special characters | No ! $ ? _ { } ^ ¬ ¦ unless part of the brand name | Rule |
| Repeated words | No word more than twice; articles, prepositions and conjunctions excepted (per marketplace language) | Rule |
| Promotional phrases | No promotional wording such as “free shipping” or its local equivalents | Rule |
| Capital letters | Words in ALL CAPS (brands and acronyms aside) | Recommendation |
| Brand first | The title starts with the brand | Recommendation |
Search terms: why it counts bytes, not characters
The backend search terms field (generic keywords) must stay under 250 bytes, so 249 at most. Amazon counts bytes, and in UTF-8 an accented letter takes two: “cámara”, “Größe” or “sèche” use more bytes than they have characters. That is why the counter shows both. Over the limit, Amazon may cut the field or not index it at all, so the safe target is 249 bytes or fewer.
The other search-terms checks are recommendations: one mention of each word is enough, words already in the title are already indexed, punctuation is not needed (separate with spaces) and the brand is indexed from its own field.
Why the marketplace matters
Repeated-word and promotional checks depend on the language: “de” and “para” are exempt in Spanish, “für” and “mit” in German. The same title also needs a different number of characters in each language — see the worked example in Amazon’s 75-character titles in Europe.
What it does not check
- Whether your title uses the search term shoppers actually type in that market.
- Category-specific style guides and restricted claims.
- Whether Amazon has already rewritten the live title.
Those need a look at the catalogue and the market. If titles are only one of the problems, start with how to diagnose suppressed listings.
Sources
Need the whole catalogue checked, not one title?
Request a catalogue audit